Discussion on tea packaging design 0

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Talking about the design of tea packaging

1. material design of tea packaging

tea packaging is the key to ensure the quality of tea in the field of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people the enjoyment of beauty, but also in today's supermarkets and sales methods are changing, high molecular materials obtained through processing and modification can stimulate consumers' desire to buy, so as to achieve the purpose of promoting sales, Play the role of silent salesperson. A good tea packaging dagger has collection value and can also be reused as a reusable packaging. It not only saves resources, but also promotes the tea culture. A good tea packaging design must have a good foundation, that is, the most essential thing of packaging, that is, how to maintain the quality of tea so that it does not deteriorate. Only by fully understanding the characteristics of tea and the factors that cause the deterioration of tea, can we choose the appropriate materials according to these characteristics and use them wisely, so as to achieve perfection. Especially for the pure natural, ⑤ APM formula pollution-free green food, we should strengthen the awareness of environmental protection to meet people's need to return to nature

the characteristics of tea are determined by the physical and chemical components and quality of tea, such as hygroscopicity, oxidation, adsorption, fragility, variability, etc

therefore, when designing tea packaging, we should consider using appropriate materials for packaging according to the above characteristics. We should choose composite materials with good moisture resistance, oxygen resistance, light resistance and odor, and a certain tensile strength. According to investigation and research, polyester/aluminum foil/polyethylene composites are better used in the market at present, followed by stretched polypropylene/aluminum foil/polyethylene composites, which are commonly known as aluminum platinum summer composite films, It is one of the best small tea packages in terms of moisture resistance, oxygen resistance and fragrance retention. Now there is a new packaging box, which is made of paper, the upper and lower covers of the can are metal, and the can body is made of offset paper/paper aluminum foil/polyethylene. It has a strong fresh-keeping effect, and it is much lighter than the metal can. The design method is also more dominant and beautiful. The dagger gives the designer more room to play

tea packaging can generally be divided into two categories, namely, large packaging and small packaging. T large packaging is also called transportation packaging. It is mainly for the convenience of transportation, loading and unloading and storage. It generally uses wooden boxes and corrugated boxes, and also uses tin barrels or white iron barrels; Small packaging, also known as retail packaging and sales packaging, can not only protect the quality of tea, but also have a certain ornamental value, which is convenient for publicity, display, exhibition and sales, and easy to carry. There are many kinds of small packaging, which can be divided into hard packaging, semi-hard packaging and soft packaging from different production materials, such as iron cans, tin cans, porcelain bottles, glass bottles, and craft small wooden boxes, small bamboo boxes, craft carved gold-plated boxes, etc; There are various cardboard boxes in semi-rigid packaging; Flexible packaging includes paper bags, plastic food bags and various summer bags. The design can be carried out with appropriate materials according to different needs

when designing tea packaging, the first thing to consider is its material and structure. Whether the packaging material is suitable or not directly affects the quality of goods, which is also determined by the properties of tea, a special commodity. Therefore, it is generally easy to choose materials with precise structure and easy to open for tea packaging. With the development of packaging industry and the combination of modern high technology, many new types of packaging have emerged. There are also many novel and unique tea packages on the market, but some packages seem to be high-end, but there is a tendency to over package. Some are divorced from the attributes of commodities and blindly pursue a kind of gorgeous decoration and floating color on the surface, which is not consistent with the quality of tea itself. For example, there is a kind of tea package with plastic carved flowers and gold plating on the surface on the market, from which you can't see any information that the commodity wants to convey, It gives people the feeling of crafts, not tea

2. Color design of tea packaging

color is the most attractive in packaging design. If the color is matched properly, consumers will have a pleasant feeling after seeing it, which can attract consumers' attention. The color of packaging is restricted by commodity attributes, and color itself has its attributes. Therefore, the color should be used carefully, and strive to be less and precise, concise and lively. Whether it's fresh and elegant, gorgeous and moving, or plain and natural, we should take into account the customs and appreciation habits of consumers, and also consider the different grades, occasions, varieties and characteristics of commodities to use different colors. The design should pay attention to the unity of color and overall style. It is not allowed to use too many colors to form withered seeds, and it is not allowed to use gold and silver everywhere, giving people a sense of flashiness. During the design, it is necessary to consider the comparison with similar products, investigate, analyze and study similar products, take advantage of the advantages and make up the disadvantages, and design a competitive package that can stand out in many commodities

3. Image design of tea packaging

the pattern design of tea packaging can make goods more visualized, vivid and interesting. However, the patterns on some packages are old, complicated, not very marketable, and lack a sense of the times. They are repetitive and have no personality. Ancient patterns such as dragons and phoenixes are used indiscriminately everywhere. Tradition is not reoccupied, nor is it zhaopan. Nationality is not represented by painting a dragon or a Phoenix. It should be endowed with a new content, a new life, a new form, a spirit should be integrated into it, and a charm should be reflected. Tradition should be a style and a fashion. Traditional patterns can be deformed with modern techniques to make them more modern, symbolic and concise. The truly traditional packaging gives people a sense of culture, connotation and transcendence, which is also consistent with the personality of tea

4. Text design of tea packaging

the width direction on the large surface and the degree of extension to the strip surface shall not be greater than mm

the text of tea packaging is also an important part of the design. A package can be without any decoration, but it cannot be without words. Just like the same person, he must have a name, and the text of tea packaging must be concise and clear, fully reflect the commodity attributes, and it is not easy to use too complicated fonts and unrecognizable words, Too stiff and pointed fonts are not suitable. Tea is a commodity with strong tradition and nationality. Chinese calligraphy has a long history, and has strong artistry and appreciation. It is the best to properly use calligraphy to reflect the main rhyme of tea culture and the long cultural history of the Chinese nation, but it should use easy to understand, easy to read and easy to recognize fonts, and less cursive or unclear fonts, We must consider the discernment of consumers and make it clear at a glance. In addition, the design of tea packaging must comply with the relevant provisions of China's "tea packaging". The signs of the packaging should be self-conscious, neat and clear, and have complete labels, indicating the product name, manufacturer's soap, address, production date and batch number, shelf life, grade, net weight, trademark, product standard code. If there are changes, they can be printed into self-adhesive for supplementary instructions

in a word, the material, color, pattern, text and other elements in tea packaging design are closely related to commodities. The key problem is how to accurately and quickly transmit commodity information. This is the problem that designers should put in the first place, and this is also the standard to measure whether a packaging design is excellent or not

reprinted from: sugar and wine consulting

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