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According to relevant data, the global label market is developing rapidly. In 2005, the global label sales are expected to reach US $62billion, with an annual increase of 5%~7% in the past 30 years. The output of various labels has reached 33billion square meters, including more than 10billion square meters in Europe, and the per capita consumption is 15 square meters. The United States grew by 5% annually, Japan by 3%~5% annually, and China, Latin America and Eastern Europe grew the fastest, at 15%~20%

the industries and products with more label applications mainly include: daily chemical, cosmetics, electronic appliances, medicine, daily necessities, food and beverage, supermarket retail and logistics, industrial related products, safety, anti-counterfeiting related products, environmental protection related products, etc

the label industry has entered a stable growth period in Europe and the United States, with the rapid growth of self-adhesive and film materials. With the consumer as the center, the packaging requirements are getting higher and higher. On the one hand, it is to adapt to the requirements of brand design, and on the other hand, it is to adapt to the requirements of labeling and actual use. In North America and Europe, self-adhesive has accounted for about 50% of the total label market share. Wet adhesive labels are declining year by year, and the proportion of film materials is increasing, which is closely related to the extensive use of labeling machines and the strength of flexographic printing. In addition, the growth rate of wrapped label, in film label and shrink film sleeve in labels has exceeded 5%, of which the shrink film sleeve increased by 14% in North America last year, which has become the biggest highlight of the label industry. In addition, the more use of film materials in self-adhesive labels has put forward higher requirements for printing equipment. The printing process is more complex, reducing waste and improving productivity during production, making products more exquisite, suitable for high-speed labeling, and also saving costs. This requires high productivity machine design, and investment in printing machines for special business. After business development, effective combination is carried out to face the growing demand of the market. Some new markets are developing, such as the newly started transparent beer label market in China

according to the situation and development trend of new technologies used in label printing in the world, it mainly has the following characteristics:

* non paper and web printed labels grow fastest

* new digital design and imaging technologies are widely used

* there is a large market demand for labels of new varieties with multiple uses and high technical content

* radiofrequencyidentification (RFID) is coming fast

when it comes to new technical trends, first of all, the RFID wireless RF smart tag. After five years of cooperation and development by more than a dozen companies such as mcandish and Texas Instruments in the United States, the online production of printing antenna and packaging has finally been realized on mcandish flexographic printing machine. At present, it has been fully commercialized. In North America, there are more than a dozen lines in normal operation, using the method of printing conductive ink and online packaging, It not only reduces the cost of RFID smart tags, but also has the basis for efficient and mass production, meeting the huge demand in the future logistics field. 2. The new technology of structure principle also provides an unprecedented and huge development opportunity for the label printing industry

experts predict that by 2015, the world is expected to need 1trillion RF standard blocks every year, 99% of which are in the form of tags. It is also understood that Wal Mart, the world's largest retailer, has recently asked the top 100 major suppliers to equip all products delivered to major distribution plants with RFID tags in 2006; Similarly, it is required that all products delivered to various distribution points should also use RFID (radio frequency identification). In November2004, Germany Metro Group began to expand the application of RFID on a large scale to test the future supermarket. Many large application system developers such as sun, sap, oracie, IBM, Microsoft, etc. have increased the introduction of foreign graphite high-tech R & D teams and human resources departments. They have seen the business opportunities of RFID (radio frequency identification) technology, and have integrated RFID technology into their products to meet the huge demand in this field in the future

this move has been regarded by people in the economic circles as an obvious signal that RFID replaces the bar code of commodities

in addition, RFID is difficult to forge, which is easier to be popularized and applied

rfid brings not only convenience in life and work, but also a more secure, efficient and timely data collection method, an era of rapid development. The entire human living environment will also undergo fundamental changes. The application of RFID is all inclusive and will be the hottest star industry in the world in recent years

this time, we visited label printing enterprises in Europe and learned that some well-known international brands of beer (such as Carlsberg, Heineken, etc.) now require transparent labels (plastic film printing) because it is more attractive to customers and more favored by consumers. It is required to use multi-layer labels on medicine bottles. The instructions for taking medicine are printed in the multi-layer labels. Once the labels are opened, you can see the instructions for use, which is convenient and not easy to lose. It is very convenient to use. In mold labels are generally required for cosmetics and washing products

current situation of domestic label printing and new market needs

label printing in China began in the late 1970s. The main equipment, technology, process and materials are from Japan, the United States and Taiwan

at present, there are basically three printing methods for label printing: relief printing, flexo printing and offset printing. At present, embossing printing is still the main method in China, followed by flexo printing, with a small amount of offset printing. In the future, flexo printing will dominate

with the development of market economy, especially the sharp increase in the needs of packaging industry and anti-counterfeiting industry, the domestic label market has maintained a sustained high growth momentum in recent years, with an average annual growth rate of 15%~20%, which is unmatched by other packaging and printing industries. Label printing has a considerable scale. At present, there are more than 4000 enterprises engaged in label printing in China, with an annual output of 1billion square meters

The rapid development of label printing has effectively driven the formation and development of the label printing industry chain. The self-adhesive label printing industry chain includes not only enterprises engaged in label printing, but also equipment manufacturing, label material production and related enterprises, such as ink and plate making companies. This lays a solid material foundation for the development of label printing industry

due to the late start of China's label printing industry, although it has developed rapidly in recent years, there is still a considerable gap between China and developed countries such as Europe, the United States and Japan in terms of market scale, product grade, application of new technologies and consumption level. The label printing market in China is still in the primary stage of development and is not yet mature. As Andy Thomas, chief editor of international label group, said in his article: the current situation of pressure printing industry in China is similar to that in Europe and North America in the mid-1970s. I think his views are somewhat conservative. I think it will be at least 10 to 15 years away. The main differences are as follows: letterpress printing is still dominant in label printing, while flexo printing has long been the main form in the world; Paper still accounts for a large proportion. In China, 85% of the labels are wet peel labels, while in the world, it has turned to film; There are few specialized label printing enterprises; There are few new technologies used in label printing, and some technologies are even blank, such as RF smart labels

however, the current changes in market demand, especially in the era of world economic integration, are constantly putting forward new and higher requirements for label printing, mainly in the application of new technologies, new varieties with multi-function and multi-purpose

with the entry of more foreign companies and the demand of international procurement, more business integration will occur in the label industry, and label printing enterprises will become more professional. With the decline of profits, the primary consideration of printers is to reposition to face the requirements of more professional procurement and standardization. However, the life cycle of commodities is shorter, zero inventory, promotion and consumer demand, resulting in less single batch and more repeated businesses

this requires printers to respond more quickly to business and produce more efficiently. When investing, we should fully consider the comprehensive cost of machines and supporting facilities. In the past, only immediate and local interests can not adapt to the current state of high competition and low profits. Considering the general trend of environmental protection and the consistent requirements of brand management on batch color and quality, the cost performance and special narrow flexographic printing opportunities have wide adaptability. In fact, the price of a special label flexographic printer may not be much more expensive than the relief machine, but the flexographic printer is more suitable for businesses with high quality and stability requirements and short delivery time. Therefore, it is more cost-effective from the perspective of flexibility and long-term return on investment

in China, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China (AQSIQ) once expressly stipulated that compulsory certification (3c:chinacompulsorycertification) should be implemented for 132 commodities in 19 categories (involving electronics, household appliances, air conditioners and other products). Since August 1, 2003, those without 3C compulsory certification mark are not allowed to leave the factory or enter the circulation field for sale. In 2004, the scope of certification has been expanded, and the whole juice wine, feed and information products have been gradually certified. By 2005, all the 28 categories and 55 kinds of food products in China will be certified. Recently, the Certification Commission issued that the mandatory product certification management system (i.e. 3C certification) will be implemented for food packaging products including lunch boxes, plastic bags and beverage bags by the end of the year. This is the first time that China has implemented the mandatory market access certification system for food packaging

all these have put forward new requirements for anti-counterfeiting label printing enterprises, which are both challenges and opportunities. Label print "When we first started to enter the field of nanotechnology research, brush enterprises were faced with the following situations:

* a number of domestic famous beer enterprises required to provide plastic labels with transparent effects;

* some cosmetics and washing products enterprises required to provide RF smart labels with low price and high quality. The application of new digital technology in the label industry

domestic daily chemical industries, such as P & G In the past few years, suppliers have shifted a lot from direct silk printed labels to self-adhesive and shrink film labels, which has doubled the labels in the daily chemical industry. However, with the stability of the business, this growth rate will not continue, while another logistics field that is not noticed by everyone is quietly developing. In foreign countries, thermal paper and printing paper are very simple in circulation and promotion, but sometimes variable codes are involved to meet the requirements of product tracking, or query codes are required due to anti-counterfeiting requirements, as well as secondary printing of labels, and even direct variable personalized printing, which are directly related to digital technology

under the demand of zero inventory, the short print business has developed to a certain extent, and digital printing can just meet this demand. As mentioned above, variable information labels and traditional printing combined with variable codes also belong to the category of digital applications. In the field of logistics and anti-counterfeiting, the demand for traditional printing combined with digital printing is growing rapidly, and the domestic market has begun to take shape. The most important difference between this kind of business and pure short version digital printing is that the business volume is very large, and the profit is also very high. In line with the domestic logistics and anti-counterfeiting market, the application of digital technology in labels deserves our attention

prospect of applying new digital technology in domestic label industry

with the development of computer technology, digital technology and networking technology

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